I remember the first time I saw the series of ads that HSBC started putting up on how differing perspectives can influence the way you need to do business. I was fascinated at the series of posters with aptly titled captions on differing points of view. That I always saw the posters only at airports initially and that airports are always a ‘fun’ place for me may have influenced how favourably I viewed the ads but there was no denying that the ads were/ are good.
I could only think of the HSBC campaign in the following situation
From the point of view of the people sitting trapped in the massive traffic jam looking longingly at the man para gliding at 12000 feet
From the point of view of the man strapped to the parachute- screaming his lungs out in fear wanting to give up anything just to be back on the ground
Your point of view indeed!